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Privacy Policy

Parenting Now Project

KW Counselling Services

KW Counselling Services owns and operates the project known as Parenting Now: Today, Together, Tomorrow and the website We respect the privacy of all of our visitors to and recognize the extreme importance of protecting their information. We will not disclose any information to a third party unless required to by law.  

This Privacy Policy is a component of our general Terms of Use Policy. All conditions of the Terms of Use apply in this case.

What information do we collect?

Our policy is to collect as little personal information about you as possible. If you become a registered user on the site, we will ask you to provide a user name, your first and last name and an email address. Other information that you provide on your profile is entirely at your own discretion. If, as a registered user, you initiate a conversation on our Let’s Talk Parenting online Chat, your user name will automatically populate to the chat. If you are a non-registered user and initiate a chat, you will be asked to give your name (and may provide an alias, if you prefer).

If you register for our email notifications/newsletter, your name and email address will be obtained.

As a registered user, you may leave comments or participate in discussion forums. Your user name will appear along with each post and be visible to anyone on the site. (See Terms of Use). Your comments and posts will be archived on the website for a period of four (4) years and then destroyed. On Let’s Talk Parenting Chat, your user name will be private and visible only to the person you are chatting with. (See Let’s Talk Parenting online Chat Terms of Use). A transcript of your conversation is recorded for supervision, quality control, and program development purposes and will be archived, anonymously, for a period of five (5) years.

Each time you come onto the site, your I.P. address (a unique string of numbers separated by periods that identifies the computer you are using to engage over the internet) is registered. The I.P. address may indicate the location of your device at the time you access our site as well as analytics and usage information about your use of the site. Additional website use data, such as time of access, date of access, length of time on the site, “likes” and “follows”, downloads, etc. are collected through standard analytics procedures. No identifying information is associated with these statistics.

From time to time, we will post surveys or questions to learn more about our website users and their concerns. If you chose to participate in any of these, you may be asked to state information about yourself (such as your age, gender, number of children, etc) but you would not be asked to provide identifying information. Your participation in these surveys would be entirely voluntary and the purpose of the survey would be fully explained.

LIMITS to Privacy/Confidentiality

This Privacy Policy details how information is collected and used on our site. We will not share any information you provide to us on our site, including any comments you post with anyone else on the site or with any third party. Only the supervisory staff of Parenting Now will be able to see any private information you provide. We hold all information in confidence, with the following limits to confidentiality:

  1. If something you state causes us to be concerned about the physical and/or emotional safety of a child.
  2. If something you state causes us to be concerned about your physical safety or about the safety of another person.

In the event that we are concerned for the safety of a child, yourself or another individual, we will notify the appropriate authorities and provide any identifying information you have previously reported, including your I.P. address.

What do we do with the information we do collect on

It is worth repeating that we will not share any personal or identifying information about your or your activities on with any third party unless required by law and for the protection of a vulnerable person.

Research and Evaluation. Parent Now: Today, Tomorrow, Together, is a new service for the parents and caring adults of Waterloo region and we are interested in evaluating the effectiveness of this program. We will employ standard analytics programs, which will count and analyse a range of user activities, including but not limited to:

  • Frequency of site visitation
  • Duration, time of day, locations visited on the site, etc
  • General geographical location of visitors to the site
  • Number and frequency of comments by posting and unique user
  • Frequency of articles read, downloads, “likes” and “shares”

In addition, we will aggregate user comments posted on articles, stories and on discussion forums to analyze for thematic content, issues raised and addressed, user concerns, parenting tips and strategies, etc. We are interested in learning about the kinds of issues of concern to our website visitors and are interested in learning whether these concerns change over time, as a result of participating on our site. The anonymous conversations from our Let’s Talk Parenting online Chat will be analyzed in a similar fashion and for the same purpose.

As noted, we will also post surveys on the website to learn more about user interests and concerns. These surveys will also help to inform us about what matters to the users of our site and help us to streamline content that will be useful. In addition, surveys may be used to help users learn something about each other. Results may be posted, anonymously, for all users to see.

Results from all forms of analysis—analytics, comments and conversations, surveys—will be made available to the public from time to time, on the website or via articles published in local newspapers, magazines or local news stations. Reports will also be prepared and distributed to funders, local businesses and interested parties. Submission to academic journal will also be considered. All information will be presented in aggregate form. Any quotes will be only used with permission.

Third-Party Agents

We have third party agents, subsidiaries, affiliates and partners that perform functions on our behalf, such as hosting, email and communication management, storage, content management tools, analytics, customer service, etc. These entities have access to the personal information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of that personal information. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services to the Service.

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